Spirituality is a deeply personal experience, sacred and silent, intimate and inherently private. That’s why it can feel strange to start working in spirituality, combining it with commerce. Ideally, it shouldn’t be a problem: as a spiritual teacher, I know that the abundance found within through inner exploration is worth more than anything in the world. But so often profit and material gain start to overshadow genuine intentions, and the spirit is warped by commerce.
Francesca is the perfect publicist for me because she gets it. She understands that you have to get the word out, but that authenticity is more important. She navigates the fine line between marketing genuine spirituality and selling one’s soul. And it’s just her nature to talk to everyone and bring passion to each conversation. That fire for connection and conversation makes marketing natural for her and, through her, natural for me.